Using the Email Marketing in your Campaign Curry

To enjoy a delicious campaign curry, you need to put ingredients such that the final curry tastes good. You need to take utmost care, not to miss out on any of the ingredients, lest the curry will not taste good.

To start with, let me first tell you about email marketing. Email marketing is a form of direct marketing which uses electronic mail as a means of communicating, commercial or promotional messages to an audience. It is a collection of related ads or offers. Email marketing is the practice of sending sales letters or customer newsletters by email. Email communications are often more effective than printed direct mail, because a reader can click on a link and go straight to the website the sender wants you to go.

In its broadest sense, every email sent to a potential or current customer could be considered email marketing. This method of direct marketing is less costly as compared to other media investments like Newspaper ads, TV Ads. Email Marketing is more than just sending bulk emails, newsletters, or auto responder, and then keeping your fingers crossed. Rather, effective email marketing campaigns involve a targeted developmental process and intelligent email list management - smart marketing that works for you. Email Marketing campaigns are nothing but, promoting yourself and your products in the market through emails to your existing or potential clients to gain recognition of your product.

What is a campaign? A campaign contains a collection of one or more ad groups, which have the same budget, schedule, and geo-targeting criteria. Campaigns are typically created to achieve a specific marketing goal. To send email content to a group of email addresses is called an email campaign.

An email campaign can be a normal campaign, a split campaign or even a recurring campaign. Split Campaign: A campaign can be split based on specific criteria like list, content, subject line and other factors.