Being user friendly can have a
significant impact on the profitability of the website. It affects visitor
retention, visitor return rates, bounce rates, individual page conversion rates
and overall site conversion rate.
Making a website visitor friendly
is something that should be addressed during the design of the website by the
web designer, but in the many usability audits we carry out, it’s an aspect
that often seems to get taken for granted or assumed.
In web development checklist
this means designing a website to effectively and efficiently satisfy the
visitors the site was designed for, which is one reason why it’s important to
know who the target visitors for a site actually are.
This means a site does not have
to satisfy all visitors, which is practically impossible. It doesn’t matter if
children find it difficult to use your website if children are not the target
visitors.
The aspects for a website to be
considered visitor user-friendly are:
Effective navigation and
orientation
Appropriate and efficient
functionality
Access to help and support
User control and error management
Keeping users informed of
progress
Working the user’s way
Using words the user understands
Being consistent
Accessibility
Visual clarity
The extent to which these various
usability aspects need to be taken into account on a particular web site depend
on the type, content and size of the website. They should however all be
considered during the early design of any website.
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