Email Marketing the Does and Don'ts A quick View

Most of the businesses today is way more different when it comes how they managing it since the technology now a days plays a big part in the businesses good thing there is email marketing software in dealing with your clients all the time. The email marketing is probably one of the mainly used of business people in the market for the one reason of dragging business leads in the site. Not all business people rely in this kind of technique but what makes most of the business people to used it?

Advantages Email marketing is popular with companies for several reasons: An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.

Email Marketing is significantly cheaper and faster than traditional mail, mainly because of high cost and time required in a traditional mail campaign for producing the artwork, printing, addressing and mailing.

Advertisers can reach substantial numbers of email subscribers who have opted in to receive email communications on subjects of interest to them.

Almost half of American Internet users check or send email on a typical day, with email blasts that are delivered between 1 am and 5 am local time outperforming those sent at other times in open and click rates.

Email is popular with digital marketers, rising an estimated 15% in 2009 to £292m in the UK.

Disadvantages A report issued by the email services company Return Path, as of mid-2008 email deliver ability is still an issue for legitimate marketers. According to the report, legitimate email servers averaged a delivery rate of 56%; twenty percent of the messages were rejected, and eight percent were filtered.

Companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM), the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider's acceptable use policy.