A lot of people ask me if they need to use specialist email marketing software to send their marketing emails. When people start out in email marketing they can be tempted to try and do things on the cheap, sending marketing emails from outlook or from their web mail service. I have heard people argue that email marketing is just sending people emails; outlook sends emails so why should I pay for email marketing software? Well, that’s fine, but you can apply the same logical to lots of things.
There are many reasons for investing in proper email...