Search engine optimization may be
a mix of art and science, but it’s as measurable and accountable as other
online marketing channels. Knowing what key performance indicators to measure
for SEO is the first step. Establishing a regular routine for monitoring and
measuring performance will give you the ability to effectively manage your SEO
plan. In practicing your SEO it must
need that you have the patience in taking up with this kind of field.
Today if you noticed in the
search engines e commerce and SEO are
very common but in the end t it is
really so hard to make it in the top. Most ecommerce sites will
want to measure organic search referred revenue. Selling products keeps us fed
and clothed. It’s what matters most at the end of the day not rankings or
visits or indexation or number of back links or anything else. Therefore,
revenue should be the focus of your SEO performance. All the other metrics
factor into the amount of revenue driven, but the true success measure is “How
much did we sell?”
Naturally, profit is an even
better indicator of success, but tracking profit by marketing channel is beyond
the realm of many ecommerce sites.
In an SEO, the goal is to drive
customers searching for specific keywords to the specific landing page
optimized to convert to sale. As a result, view the revenue data by keyword and
landing page or URL. This data allows us to drill down to see which
optimizations are successfully driving the right searchers to the right pages
to convert and which are not.
If you don’t know which landing
pages should attract which keyword searches, you’ll need to create a keyword
map. By comparing the keyword map to the data on which landing pages are
attracting visits and converting to sales for individual keywords you can
determine whether your SEO plan is progressing as planned, and perhaps whether
your SEO plan needs to be tweaked.
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