Hints to have an Effective User Friendly Website

Being user friendly can have a significant impact on the profitability of the website. It affects visitor retention, visitor return rates, bounce rates, individual page conversion rates and overall site conversion rate.

Making a website visitor friendly is something that should be addressed during the design of the website by the web designer, but in the many usability audits we carry out, it’s an aspect that often seems to get taken for granted or assumed.

In  web development checklist this means designing a website to effectively and efficiently satisfy the visitors the site was designed for, which is one reason why it’s important to know who the target visitors for a site actually are.

This means a site does not have to satisfy all visitors, which is practically impossible. It doesn’t matter if children find it difficult to use your website if children are not the target visitors.

The aspects for a website to be considered visitor user-friendly are:

Effective navigation and orientation

Appropriate and efficient functionality

Access to help and support

User control and error management

Keeping users informed of progress

Working the user’s way

Using words the user understands

Being consistent

Accessibility

Visual clarity

The extent to which these various usability aspects need to be taken into account on a particular web site depend on the type, content and size of the website. They should however all be considered during the early design of any website.

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Measuring your Search Engine Optimization Performance

Search engine optimization may be a mix of art and science, but it’s as measurable and accountable as other online marketing channels. Knowing what key performance indicators to measure for SEO is the first step. Establishing a regular routine for monitoring and measuring performance will give you the ability to effectively manage your SEO plan.  In practicing your SEO it must need that you have the patience in taking up with this kind of field. 

Today if you noticed in the search engines e commerce and SEO  are very common but  in the end t it is really so hard  to  make it in the top. Most ecommerce sites will want to measure organic search referred revenue. Selling products keeps us fed and clothed. It’s what matters most at the end of the day not rankings or visits or indexation or number of back links or anything else. Therefore, revenue should be the focus of your SEO performance. All the other metrics factor into the amount of revenue driven, but the true success measure is “How much did we sell?”

Naturally, profit is an even better indicator of success, but tracking profit by marketing channel is beyond the realm of many ecommerce sites.

In an SEO, the goal is to drive customers searching for specific keywords to the specific landing page optimized to convert to sale. As a result, view the revenue data by keyword and landing page or URL. This data allows us to drill down to see which optimizations are successfully driving the right searchers to the right pages to convert and which are not.

If you don’t know which landing pages should attract which keyword searches, you’ll need to create a keyword map. By comparing the keyword map to the data on which landing pages are attracting visits and converting to sales for individual keywords you can determine whether your SEO plan is progressing as planned, and perhaps whether your SEO plan needs to be tweaked.

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